Best practices SEO Tips by Pieter Gussenhoven
1.
This article will be the first of various SEO tips that will help to improve your website position and competitiveness. Each search engine optimization tip will be very specific, should not take a long time to fix (or just to check to see if you are following the search engine optimization best practices), and will be rather "short and sweet" and directly to the point.
What are meta tags, why do they serve for your website traceability in search engines and what is the best way to write them?
Most ´SEO sensible´ are the title and the description meta tags. The title tag represents the title of your website and shows up in the purple underlined search results in Google. The description tag is the black text that appears under beneath the title tag.
There are several reasons why you need to pay attention to your meta tags. One of the most important reasons is that (based on the keyword used in a search query) the title meta tag can show up in the actual search engine result. The meta description tag can also show up in the search results, so writing a good meta description tag is not only good for search engine optimization-it is a way to convince searchers to visit your web site.
An example:
In this case, you can see that the meta description tag that was used on the website shows up in the search results in Google because the keyword combination I used to search is located in the meta description tag (I searched for "creative outsourcing"). If you include your keyword combination then there's a good chance that it will show up in the search results.
In the sample above, this is the meta description tag:
Connaxis Creative Outsourcing provides quality Website Development, Internet Marketing SEO and Multilingual Support - Call us:+16468108783. This meta description tag is well written because it's fairly short, to-the-point, uniquely describes the content of the page where it's found, includes the keyword phrase "creative outsourcing" and a phone number for contact. Skype users will be able to contact our company with just one click.
A title tag should not be longer than 60 characters, for the description tag this number is approximately 150. If you make the tags longer, they will be cut off in the middle of a phrase which of course is not desirable.
When you write your meta tags, for search engine optimization purposes it's good to make sure that you include the keywords that you are targeting on the page. It is important that the meta title and meta description be concise and to-the-point. You will want your meta description tag to accurately describe the content of the page where it appears. So, it also must be unique. Don't use the same meta description tag on every page of your site. After all, each page on yo
For more information on internet marketing, SEO, or web design: check www.connaxis.com or www.creative-outsourcing.com
